Jeff Orr Leadership Blogs

Archives- June, 2012

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I don’t know anyone who wakes up in the morning excited about a full day’s worth of making cold calls. I realize there are a few of you who are really good at it – and actually enjoy it – but we don’t run in the same circles. I was having a conversation with a business leader who has been handed a directive from the corporate office that she needs to go out into her community and “cold call” four businesses a week in order to bring in new accounts. While this doesn’t sound like a particularly difficult task, it is doomed to failure for a couple of reasons. The first is that she hates cold calling. Second, research shows that of all the marketi ...